CEO Magazine: The Mediterranean Discovery

Cass Lam: Anyone can sell wines in HK due to the economic benefits of wine duty exemption and the fact that liquor license is not required in wine trade, what's special about V.E is that we are not a wine super market and we don't let consumers define our products with price. We are a wine importer with a very niche focus on wines from a particular region, the Mediterranean, which includes Turkey, Lebanon, Spain, South of Italy and South of France. Turkey and Lebanon are believed to be the oldest wine-growing and wine-making region in the world. Most importantly, all our wines, whether it's a fine wine or table wine, are made from indigenous grape varieties, which have unique flavor profiles. Small production, long aging ability and ancient wine making process of our wines are what distinguish ourself from other wine companies. 

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